Do you want to learn how to get views on tiktok? we’ve got you covered.
in recent years, tiktok has burst onto the scene and taken its place among the most popular social media apps in the world. the fun and interactive platform is a great place to consume and create content. however, getting tiktok views can be difficult.
With over 732 million monthly active users, tiktok is bursting with new content, so making sure your videos stand out from the crowd is important if you want to get views.
in this article, you will find 13 effective strategies to get more views on tiktok. We share everything from tips and best practices to little-known algorithm tricks.
ready? let’s get started:
1. be the first to comment on new videos from tiktok influencers in your niche
With so many creators posting regularly on tiktok, it can be hard to get noticed by engaged viewers in your niche.
However, if you are having difficulty getting featured on the foryou page, then it might be a good idea to comment on other tiktok videos in your niche, as it will also help you engage with followers in that niche. as like-minded creators.
To get the most out of this strategy, it’s a good idea to select 3-5 successful creators in your niche and follow them. be sure to comment consistently and authentically on each of your videos.
try to make your comments catchy or funny, and be sure to strike up conversations with anyone who replies to you. this can be a great way to get attention and divert traffic from larger accounts to your own videos.
2. make use of trend effects
using effects is a great way to spice up your tiktok content and can also help you gain more viewers. By using the effects that are currently in vogue, the TikTok algorithm will push your videos higher than usual, and may even appear on the ForYou page for some viewers.
To find effects that are trending, simply navigate to the discover tab in your tiktok app (that’s the magnifying glass at the bottom of the page).
you will see a variety of effects, hashtags and sounds that are trending. choose a trending effect and click ‘add to favourites’. the effect will then be available on the registration page when you go to record your next clip.
3. make good use of video subtitles
Another great way to increase engagement on your videos and get more views is to include subtitles in your videos. Subtitles can help add an extra layer of interest to your videos and give your viewers calls to action.
For example, if you want more people to watch the video through to the end, you can include subtitles that say things like “wait for it” or “keep watching.” you can also use subtitles to explain what is happening in the video to people watching tiktok without sound.
4. share your tiktok content on other social platforms
If you’re already an avid social media user, then this tip is for you. tiktok is an emerging platform and although it has been widely adopted over the last year, many people still do not use the app. If you have a large following on other social media platforms like Instagram or Facebook, you can bring users from those platforms to view your tiktok content.
To share your videos, simply click the share button on the side of the video screen. then you will be given the option to share it on major social platforms like instagram and your instagram story, facebook and twitter.
instagram and facebook have video features that work similar to tiktok, so it’s very easy to repurpose your content and rack up more views.
and if you want to save time, a social media scheduling tool like socialbee will let you post content to platforms like twitter and facebook quickly.
5. create content that focuses on participation
Unlike many other social platforms, tiktok isn’t just about how many followers you have. Although it is possible to gain followers on tiktok, what is more important for success is to encourage viewers to watch your videos until the end and interact with them.
this is what tiktok likes to see, and the algorithm is set to push videos that show good watch time and high levels of engagement.
Increasing engagement comes down to the content you create. There is no easy trick or hack that can help you increase engagement, you simply have to make your content as engaging as possible. Some ways to do this include making videos on topics that spark debate, like politics and other current affairs, like this one:
You can also try creating videos that are suspenseful or a bit confusing. This will encourage your viewers to come back to watch your videos, ask questions, or share them with friends.
When it comes to increasing watch time, make sure you engage viewers in the first few seconds and then don’t lose their attention. give them an advance or promise them a reward that they will have to watch until the end to get it.
6. increase your content production
Posting regularly on any social media platform is a must if you want to grow. however, it is particularly important on tiktok. Since tiktok is made up of much shorter clips, people consume much more content than on other video platforms.
this means that tiktok creators also need to create more content to stay relevant. Instead of only posting once a day, consider posting 2-3 times a day to increase the number of chances you have to get views.
Although 2-3 videos a day might seem like a lot from a production standpoint, tiktok videos are quite easy to produce, so keeping up with this content production is quite easy.
plus, the more content you produce, the higher the chances of one going viral.
If you’re having trouble coming up with content ideas, consider taking inspiration from current trends. you can also try splitting your tiktok video into 2 or 3 parts. this keeps the audience interested, and they then watch three clips instead of just one. this strategy works particularly well for story time videos.
7. don’t delete your old content
As a digital creator, it can be tempting to remove old content if you think it wasn’t produced as well as you’d like. However, when it comes to tiktok, this is not always the best idea. tiktok’s algorithm evaluates each video individually, so you don’t have to worry about old videos having an impact on your new content.
On top of this, old videos that you might think will never get any more views may still have a chance of going viral. if the trends change, your old content could resurface and gain traction again.
8. join other people’s content
Putting content together is a great way to get more views, find new ideas for content, and reach different audiences.
When you join, you can incorporate 5 seconds of someone else’s video into your own. it could be a funny reaction or your own version of the trend.
This works perfectly for gaining traction and views, because if the content you link to goes viral, your video has a much better chance of being viewed or appearing on your pages.
Sewing is also very easy. all you have to do is click the … button on the video you want to join, choose join, and film your additional content.
9. switch to a business account
Although switching to a business account won’t directly help you get more views, it can help you plan your strategy and improve your growth potential.
Business account holders gain access to additional features, such as analytics tools, that can help you understand how your viewers are engaging with your content and how it can be improved. On top of this, business account holders get access to exclusive sounds and a creative mall.
To change your profile to a business account, simply go to the settings tab and click ‘manage account’. you will then be presented with the ‘switch to business account’ option. follow the steps and you will be able to set up a trading account in just a few minutes.
10. find the right time to post
The time you post on tiktok is extremely important, so you’ll want to find a time when users in your target region are particularly active.
This can be difficult to figure out, but with the help of internet research and information you gather from your own posts, you should be able to determine the best time to post your content.
As a general rule of thumb, some good times to post include between 2 a.m. and 5 p.m.
however, you should test this yourself and try to find out when your own content works best.
11. collaborate with other tiktok influencers
Another great way to get more views on tiktok is to partner with other creators. By collaborating with other tiktok influencers with an audience similar to yours, you can tap into your community and potentially gain a ton of new followers and views.
an easy way to collaborate on tiktok is to use the duet feature. duets allow you to react to another user’s video (your clip will be displayed alongside the original clip).
Dueting on tiktok is easy: just find a video you’d like to reply to, hit the send to button at the bottom right of the clip, and click duet. from there, you can select your preferred layout and start recording.
If you’re a brand and want to partner with influencers to increase brand awareness, you can discover creators who might be a good fit in the creator market and invite them to collaborate.
12. keep your content short and sweet
tiktok is not like youtube. audiences on tiktok have short attention spans. Instead of watching an entire video for 10 minutes, they prefer to quickly scroll through dozens of entertaining short videos in one go.
As such, it’s a good idea to keep your content short and sweet (30 seconds or less). if you post videos that are much longer than that, users will be less likely to see them to the end. And when users click on your video before the end, it hurts your completion rate.
this is important because your completion rate is one of the most important ranking factors on tiktok. the algorithm will drive your content to more viewers and accelerate your growth if you have a high completion rate, so the goal is to make sure that as many people as possible watch your videos to the end.
13. use the right hashtags
hashtags on tiktok work similarly to instagram. they help tell the algorithm what your content is about so more people in your target audience can discover your videos.
When you add a hashtag to your video description, the tiktok algorithm will start sharing it with users who have engaged with other similar videos using the same hashtag. therefore, it is important to carefully select hashtags that are closely related to your content, rather than just picking the most popular ones.
For example, if you’re sharing a funny video of your dog dancing, you don’t want to tag it with #recipes just because it’s popular. Doing so will show your video to people searching for cooking-related videos, who will likely click right away without engaging. a much better hashtag would be #dogsoftiktok.
It’s also a good idea to use trending hashtags whenever relevant to maximize your reach. you can find trending hashtags in the discover tab.
tiktok is the seventh most popular social media platform in the world, so whether you’re a business owner or a keen creator, tiktok can be a great platform to master.
especially when you consider the fact that you can make money on the platform with a small number of followers. learn exactly how many followers you need in this article.
but since more than half of all tiktok users upload their own content, it can be hard to get your videos seen or featured on the foryou page.
Hopefully, these tips can help you get more tiktok views and increase your overall reach and engagement.
If you want to learn more about growing your audience on social media, check out some of our other articles like the 11 Best Social Media Management Tools Compared and the 11 Essential Skills Every Social Media Manager Needs.