It’s no secret that social media is a powerful tool. what may be less well known, however, is how to use it to your advantage by increasing your following and creating high-quality content.
in this article, i will explore 10 tips to get more likes on tiktok. I’ll start with the basics – creating attention-grabbing videos and using hashtags to reach a wider audience – and move on to some more creative methods, like staying up to date on the latest trends and leaving viewers in suspense.
how to get more likes on tiktok
use these 10 tips to improve your reach and relevance on tiktok to the people who will like your videos the most.
1. hook your viewers in the first 2-3 seconds
If you’re looking to get more likes on tiktok, one of the best things you can do is create engaging videos with a hook. In other words, make videos that are so eye-catching and engaging (especially for the first 2-3 seconds) that viewers can’t help but stop and stare.
There are several ways to do this: use colorful images, tell a compelling story, incorporate humor, and make sure your videos are well edited and polished before posting. other idea? add a “just wait for it” text like the example below.
or show the last clip of your video at the beginning to show the finished product first. this works well for food or DIY videos because you can intrigue people with the finished product and then they’ll be much more likely to stick around and see how it’s made.
with a little effort, you can create stop-scrolling content that will help you attract new followers and get more likes on tiktok.
2. use hashtags to reach a wider audience
tiktok hashtags are a powerful tool for reaching new audiences. By including relevant hashtags in your videos, you can make your content more visible to users who are searching for topics that interest them.
In addition, using popular hashtags can help you get more likes on your videos, as the more users who see your content, the more likely you are to get likes and engagement.
but as with instagram hashtags, use them sparingly as too many can make your content look spammy. If your content is for a broad audience, use 1-2 popular hashtags mixed with 1-2 topic-specific hashtags. if it’s for a specific subset of people, choose 2-3 topic-specific hashtags. there is no magic number, experiment and eventually you will see what works best for your audience.
3. stay up to date on the latest trends
Anyone who has been using, marketing or advertising on tiktok for more than a few months has no doubt noticed how fast trends come and go. what was popular last week may be completely forgotten by the weekend.
For users who want to get more likes on their videos or stay up to date, it’s important to stay up to date on the latest trends. By posting videos that are relevant to what’s currently popular, users are more likely to get views and engagement from other users.
that’s where the tiktok creative hub comes in. this powerful analysis tool shows you what is to come in the way of:
- hook your viewers in the first 2-3 seconds
- use hashtags to reach a wider audience
- stay up to date on the latest trends
- use sounds to your advantage
- use subtitles
- collaborate and duo
- use tiktok effects to enhance your videos
- edit your videos with capcut
- leave your viewers in suspense
- post regularly and stay consistent
When it comes to finding hashtags to use in your content, or even ideas for creating content, the creative hub is a great place to go.
In the hashtags section, for example, you can see what was trending yesterday, add your industry for more granular results, and even click on each hashtag individually for more details on audience, regional popularity, and more.
When you stay up to date on the latest trends by using the tiktok’d creative hub, you’ll be able to create more engaging and enjoyable content, use relevant hashtags, and tap into trending sounds.
4. use sounds to your advantage
speaking of trendy sounds, sound is a key part of the tiktok experience. in fact, many users create videos specifically for the purpose of combining them with popular songs or sound effects.
just take a look at this dua lipa and calvin harris song, “one kiss”, which has had 1.9 million videos paired with that song alone.
When a particular song or audio clip is used over and over again, people get used to it. they almost expect the video to be good because they have seen many other good videos in the past with the same audio.
tiktok’s creative hub is a great way to find popular sounds to use to your advantage. If you want to try and trend up, search through the emerging sounds. if you want to find a song that is already popular, browse through the popular tab.
When you can use popular sounds combined with a stop-scroll clip, you’ll have a much better chance of getting views and likes on your tiktok videos.
5. use subtitles
Many people watch videos on social media without sound, so it’s important to make sure your videos have subtitles. In this way, you can attract a larger audience and get more likes on tiktok.
Captions also help give the video context and make it more engaging. To get the most out of subtitles, make sure they’re clear and easy to read. use a font that is legible and large enough to be viewed on a small screen.
you can easily add subtitles in tiktok video editor by selecting the subtitles icon. tiktok will then analyze the words in your video and automatically generate subtitles for it.
you can edit the placement and wording of the subtitles if tiktok doesn’t do it quite right.
making sure to add captions to your video is an easy way to get more likes and more people to stick around for the end of your video.
6. collaboration and duet
a great way to get more likes on tiktok is to connect and collaborate with other users. You can start by finding users who produce content that is similar to yours in terms of style or theme.
Once you’ve found some potential collaborators, reach out via dm or their contact link in bio and see if they’d be interested in working together. Collaborating with others is a great way to get more exposure for your account and it can be a lot of fun too. so don’t be afraid to communicate and connect with other tiktok users.
Another great way to collaborate without directly communicating with others is to duet or even join your videos together (how to join on tiktok here). When you duet a video, your video appears alongside the original video, so viewers can recognize the original video and take that extra second to hear what you have to say about it.
7. use tiktok effects to enhance your videos
tiktok offers a wide range of effects that can help you enhance your videos and make them more attractive. By using the right effects, you can add visual interest, create a certain mood, or emphasize certain elements in your video.
take the green screen effect, for example. essentially you can record a video of yourself and it will crop everything around you so you can put a still image of something else behind you, like this:
this helps create visual interest that can be used in a humorous or informative way.
8. edit your videos with capcut
If you are looking for more advanced editing features than the tiktok video editor can provide, then capcut is a great choice. you can add audio, subtitles, overlays, stickers and much more.
capcut is made by the same parent company as the creators of tiktok, so their app is optimized for creating high-quality tiktok video content. use it to create professional-looking videos with just a few taps. Plus, capcut is free to use, so there’s no need to use video editing software.
on the other hand, you can always go live on tiktok and go for an uncut look.
9. leave your viewers in suspense
One of the best ways to get people to engage with your content and like your videos is to leave them wanting more. this is why many content creators choose to end their videos on a cliffhanger.
By creating a sense of anticipation, you can encourage people to tune in to the next installment in your video series. just make sure you don’t drag your videos too much using this method. If you make your videos or series too long, viewers get impatient and eventually abandon the video altogether.
create something that’s snappy but can be long enough for at least a two-part series.
using the suspense strategy is a great way to get more likes on your video. If you can pique the viewer’s interest and keep them engaged, you’ll get not just more likes on a single video, but on all videos in the series.
10. post regularly and be consistent
Any social media expert will tell you that consistency is key when it comes to social media marketing. The same goes for tiktok, where regular posts and consistent content can help you attract more followers and get more likes.
Of course, quality is important too: no one wants to see a sequence of poorly produced videos. but if you can find a balance between quality and quantity, you will be well on your way to tiktok success.
So if you’re looking to get more likes on tiktok, use your analytics and general benchmarks to figure out the best time to post on tiktok for your audience, and then post regularly and be consistent with your content. your efforts will eventually pay off.
how to get more likes on tiktok: summary
as you can see, you can use tiktok to grow your brand and there are several ways to increase the likes you get on your videos. By following these 10 tips, you should be able to start to see an improvement in the number of likes your videos are getting.
about the author
cody arsenault is the founder of codyarsenault.com, a blog that focuses on providing the tools and techniques to help others learn how to make money online. He has operated several specialty and e-commerce blogs and generated multiple seven-figure sales online.