Are you wondering how to make money with tiktok? you’re not alone. almost everyone born before 2004 asks the same question.
however, making money on tiktok is as lucrative as it is mysterious.
Tiktokers with over 100,000 followers tend to earn $200-$1,000 a month through the tiktok creator fund, while those with over a million followers earn $1,000-$5,000 (or more) per month. month. and a select few people earn between $100,000 and $250,000 per individual post when working with big-name brands (yes, you read that correctly: an individual post).
how do people make money on tiktok? well, through a few ways, we’re going to cover 14 of them.
how to make money on tiktok in 2023
Many of these tactics can be executed by a business, but others require you to make tiktok your business. For example, any brand can use tiktok ads to drive traffic to their e-commerce store, but they will need to spend more time on tiktok to earn money through the tiktok creator fund or become a brand ambassador.
either you have a business that you promote through tiktok, or you are the tiktok business.
without further ado, let’s see how to make money with tiktok in 2023.
1. sell products through tiktok shopping
tiktok introduced tiktok shopping in 2021 to allow businesses to sell products directly on the platform, without sending more followers elsewhere to buy their products. tiktok shopping adds a shopping tab to your profile, allowing users to view products from your shopify catalogs. You can also tag your products in the organic content you post to send viewers to your store.
Don’t be shy. Mention your products to your audience. try not to go overboard and be overly promotional, but also remember to say hi to your tiktok store from time to time.
2. drive sales with tiktok ads
use tiktok ads to drive traffic to your website, ecommerce store, or even your tiktok shopping tab. You can run image ads in the feed promoting your products or get creative with top view ads (full screen takeovers) to increase your tiktok following; both can help you earn money on the platform.
You can also use tiktok as a top of the funnel resource for users to sign up for your email list or sms campaigns. this technique can help make your tiktok account appear less commercial while still being an influential income generator.
want to know more about tiktok ads? watch our free masterclass to get up and running on the platform.
3. participate in affiliate programs
You don’t need your own products and services to make money on tiktok. Instead, use affiliate marketing to link to other products and make a percentage of each sale when a user clicks through and makes a purchase. this is how:
- Place an affiliate link on your profile, then drive traffic from your organic views to click the link.
- direct traffic to your facebook, twitter or pinterest account, where you can place affiliate links more generously.
- Paste coupon codes and urls in your video descriptions. users will need to copy/paste the link into their browser.
- behind the scenes views
- exclusive content
- loot
- one-on-one time with you
- live chats and hangouts
- access to the community
- public messages
- venmo: Simply use someone’s venmo link, username or qr code to visit their profile and make a donation.
- buy me a coffee: buy me a coffee is a simple and fun way for your audience to say thank you. you can use the platform for one-time donations or ongoing memberships.
- tipeee: tipeee wins for being the easiest to use and also offers a good amount of features. You can create a page to display your profile, update tips, display rewards, and let the community participate.
read more: the ultimate guide to affiliate marketing for beginners
4. promote songs
Earn money for adding songs to your videos. almost every video on tiktok has an accompanying background song for creators to lip-sync and dance to, and artists recognize this value. if you have enough followers and engagement, musicians will pay for you to promote their music in your songs.
They know that if your video goes viral, their song goes viral, and that means more downloads, concert tickets, and merch.
if you’re a musician (or aspiring musician), you can use tiktok to promote your own music. tiktok is a place to sing and dance, so it only makes sense to post your own beats on the platform.
5. join the fund for tiktok creators
the tiktok creator fund is tiktok’s program that pays users for creating engaging content. the more engagement your videos get, the more tiktok will pay you. tiktok wants users to stay (to make money from advertising), and they will pay creators to help in that mission.
You need at least 100,000 video views in the last 30 days to join the creator fund. it’s still a relatively new idea for tiktok, so expect to see the show evolve and change in the coming months and years.
6. publish sponsored posts
brands will pay you to feature their products and services; this is called sponsored content. You don’t need to be a monolithic influencer to get in on the action. smaller brands will still pay good money to work with micro-influencers who have a strong and engaged community, even if it’s not very big (yet).
You can either approach brands proactively or wait for them to contact you. If you have more than 100,000 followers and 100,000 video likes in the last 28 days, you can apply to join the TikTok Creator Marketplace, a platform that connects high-paying brands with influential creators.
7. become a brand ambassador
Brand ambassadors work similarly to sponsored content, but help in a long-term capacity rather than a one-time post. As a brand ambassador, you’ll likely receive compensation and a free product in exchange for a set number of videos each week or month. the better your content performs, the sweeter your brand ambassador deal will be.
find brands you love. Ideally, you can find a brand that helps you expand your network, receive equipment (that you really like), earn money, and have fun. Most companies have dedicated ambassador app pages on their website, so check out your favorite brands to see if they have any compelling programs.
8. start a patreon
offer free content through your tiktok account, but attract your followers to support you on patreon to unlock premium content. this could be:
be creative. when you build a loyal following, they will want everything you can get. However, just make sure you put in the time to make your patreon content valuable and valuable; you don’t want anyone to regret their purchase after signing up.
9. find new customers
tiktok can be a great platform to build your consulting or freelance business. Post engaging content to build your audience and then promote your services. a follower may need your help, or word of mouth may lead you to another customer.
if you make websites for a living, feature some of your projects on tiktok. if you’re an email marketing consultant, please post some of the great campaigns you’ve created.
with enough creativity, you can make any business (from plumbing to accounting to software) exciting on tiktok. You just need to let go of your personality and have some fun, that’s what tiktok is all about.
10. create and sell tiktok accounts
Do you have a knack for building audiences quickly? do it for a living.
there are plenty of creators and businesses out there who would love to get a head start on tiktok. if you can quickly build a tiktok following, you will have a list of potential buyers.
think of the potential industries that might want to buy a lucrative tiktok account. you may have a hard time selling an account focused on cat gifs (or you may not); however, an unboxing profile or car-focused account would likely sell much faster.
avoid making any of these accounts personal. you don’t want followers to get attached to your face or name. instead, focus your content on the topic. This can sometimes make it difficult to grow an account, but that doesn’t stop people like 23-year-old Ramy Halloun from making $120,000 by executing the same technique on Instagram.
11. work with influencers
You don’t need a large number of followers to make money with tiktok; You can only tap into creative minds that have done the hard work of building loyal audiences. partner with influencers to promote your tiktok account or sponsor your products.
A simple hello from the right person could make or break your business. remember when elon musk skyrocketed the value of dogecoin by 600% in a single week? that’s an example of accidental influencer marketing.
imagine if you did it on purpose.
12. receive donations through live giveaways
When you go live on tiktok, your followers can send you coin donations (which can be exchanged for cash). create amazing live streams, attract a huge audience and watch the coins start rolling in.
Please note, however, that actively soliciting gifts is prohibited per tiktok community guidelines. the exchange must be natural and organic.
you need 1000+ followers (and must be at least 16) to go live on tiktok, and you must be 18 or older to earn gift points.
13. raise money through crowdfunding
People love to get involved in crowdfunding, whether it’s financially backing their project on kickstarter or supporting a cause on gofundme. crowdfunding is predicted to grow to $43.48 billion worldwide by 2028
and the success rate isn’t bad either. the average success rate for crowdfunding campaigns is a staggering 22.4%, which is not bad when you consider that only 10% of startups are successful.
we recommend (when possible) to launch a crowdfunding campaign related to the content of your tiktok account. It’s weird when a horse-loving profile tries to raise money for a revolutionary new board game on kickstarter. however, almost any brand can raise money for those in need. for example, no one will blame your brand for trying to raise money for an orphanage, even if your account focuses on country music lip syncing.
14. collect tips
If you don’t have projects or products in mind, consider asking for advice. it’s a great way to get your audience to support your account and keep the content flowing.
collecting tips on tiktok is similar to opening your guitar case while playing on the side of the street, or how wikipedia asks you to donate every time you visit the website.
some tipping platforms make the process quick and easy:
15. query for a brand
in 2023, more and more brands are investing in tiktok as the next big social channel to market their products and campaigns. why not spend their budget with you?
If you establish yourself as a tiktok expert, you can consult companies on everything from how to create content that goes viral to what types of influencers to partner with.
growth and reach are going to be top outcomes for consulting clients immersing themselves in the tiktok world. be their guide, so they don’t make silly mistakes and speak the right language for the platform’s audience.
frequently asked questions about how to make money with tiktok
we have seen quite a few questions floating around our community and the internet about how to make money with tiktok. below, we’ll cover a few you probably have.
grow your business with tiktok ads
Right now, tiktok is growing brands and businesses faster than anything we’ve ever seen. But it’s not too late to jump on the bandwagon. Cut out the noise and competition with tiktok ads. not familiar? don’t worry, we have a free masterclass to get you going.
gerardo perez founder of “marketing&” a tiktok digital agency, will show you how to create your first high converting ad from start to finish, even if you are a total beginner. plus he will see why repost win facebook & amp; instagram ads on tiktok not working and what gerardo recommends you do instead.
the sky is the limit.
