From pop stars and police officers to teachers and healthcare workers, the tiktok platform offers users everything from helpful life hacks to the latest trending memes. there are many people on tiktok who have become famous in a short time and you can also make your or your brand account go viral by incorporating this platform into your tiktok marketing strategy.
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no longer a place where tweens do silly dances and lip syncs, but a community where people of all ages share a variety of content about everything from funny dog videos, to life as an astronaut, or how to exchange a hairpin for a house. any type of content can succeed on the platform, which is part of what makes it so much fun.
Using the 13 tips listed below, you can easily create a viral content marketing strategy for yourself or your brand. you can learn how to go viral on tiktok with these.
- start your video with a strong hook
- keep your videos as short as possible
- add strong ctas
- post at the right time
- use trending music
- master the art of storytelling
- use relevant hashtags
- cross promotion on other social platforms
- encourage interaction
- create content that users will see again
- get on the trend quickly
- interact with other creators
- be consistent
how to make your tiktok go viral with these 13 simple tips
1. start your video with a strong hook
on a fast-paced social media platform like tiktok, you have to grab your audience’s attention in the first 3 seconds of your video! In order for your video to perform well and go viral, grabbing the attention of your audience quickly before they pass on your video is an important factor. if there’s no action until the end, most people won’t watch and your video will be dead in a few hours.
You need to start your video with a strong hook so people will watch it until the end. When you set the tone and theme of your content, tiktok is more likely to introduce your video to more and more viewers. tiktok will also list your video on the “for you” page when it reaches a large audience.
There are several ways to grab your audience’s attention right away, and you’ll have to experiment here and there to find the one that works best for you.
2. keep your videos as short as possible
tiktok is a short video media platform where viewers like to watch short and to the point clips. if you use up all the seconds provided and create a longer video that doesn’t provide much value, people will skip over it. on this platform, people are more likely to watch a video that is 15 seconds to the end, compared to, say, a minute long.
So the shorter your video is, the less time people will have to watch it through to the end. If you want to tell a longer story, you can break the content into parts while reminding your followers to like or follow them for part 2 and so on.
You could even turn the whole topic into a series of videos, covering the topic in more depth. To improve your overall watch time, you’ll want to make sure you follow tip 1, which is to have a good hook from the start.
3. add strong ctas
it’s good to post great content. however, what do you want your audience to do after watching your videos? going viral is not just your ultimate goal. You’ll want to encourage them to see more of your content, follow your tiktok profile, or go to your website. the call to action certainly plays a huge role in getting people to take action after reviewing your content.
It lets your audience know what to expect from your other videos and not miss out on future content. For starters, a simple call to action could be “follow me for more daily financial tips!” Also, don’t forget to add a clickable link in your bio to your website or other landing pages.
this can help drive your traffic to your site or a landing page, which could easily convert your tiktok audience into leads and eventually sales – the sky’s the limit.
4. post at the right time
what does it mean to post at the right time? well, the best time to post on tiktok depends on when your audience is most active on the platform. as you may already know, it’s crucial to get engagement on your videos in the initial hours of posting to give tiktok a hint that your audience is liking your video.
and to get that engagement, you need to post them when your audience is actively scrolling through their feeds and consuming content. A professional tiktok account gives you access to reports that tell you when your audience is most engaged. you can find this in the “followers activity” report in the followers tab.
You can also take the help of a social media scheduling tool that provides the feature to automatically schedule your content for the best time to post.
5. use trendy music
think of music on tiktok as hashtags. they play an important role in the visibility of your content. therefore, it is recommended to use a trending song at the right time, on a platform where people feed on trends. it helps increase the chances of your video going viral and helps the algorithm work in your favor.
To find trending audio, you should spend some time exploring the “for you” page and find what music and sounds are getting the most traction. you’ll need to start paying attention to popular creators and artists and see what really works.
another option is to go to the tiktok video editor to the “sounds” section at the top, where you can scroll through the various popular songs in “discover”. Another tip to keep in mind is that you still need to use trending music in your videos, even if you’re doing a voiceover.
6. master the art of storytelling
the vital ingredient for the virality of tiktok, and any social network, is storytelling. it is an important part of humanity. viewers will be quick to share videos that capture their emotions. By adding raw human emotions like humor, fear, excitement, and inspiration, you have a good chance of grabbing people’s attention as they can relate and connect with your story.
a strategic way to tell a story on tiktok and grab the viewer’s attention is to use text overlays. perhaps you could try to address a fear early on and then, step by step, provide a solution.
or you could tell a story but leave some suspenseful moments that will encourage some engagement and comments on your tiktok video. the stories you can share can be about anything from your daily routines to your perspective on life with raw human emotions, or something people really want to know.
7. use relevant hashtags
hashtags are one of the ranking signals of the tiktok algorithm. This means that including hashtags in your video description makes it easier for the algorithm to get you in front of the audience that will respond. avoid using only generic hashtags like #fyp.
Doing so means you won’t have to compete with the millions of other videos that cater to the same hashtag. Most tiktok creators already know the value of #hashtags, but popular hashtags and hashtag challenges can have a significant impact on your video’s visibility. Prioritize hashtag challenges that use trending effects for best results.
Also, if you’re looking for popular hashtags to use, you can jump over to their discover tab and see what’s trending. In terms of quantity, between three and five hashtags per post is usually more than enough to get the recommendation system on the right track.
8. cross-promote on other social platforms
short video content is now famous on almost all social media platforms including tiktok, instagram, facebook and youtube. therefore, you can also reuse your tiktok content on other social media platforms. This way, you’ll be able to engage your audience across multiple sites without having to create separate content for each one.
You can use a social media scheduler to optimize your content across all major platforms. recurpost is a tool that allows you to schedule social media videos in advance and create a consistent content calendar. By cross-promoting your tiktok content on other social sites, you will be able to divert your traffic from one site to another and increase your following easily.
9. encourage interaction
the difference between a video platform and a social network is interactivity. tiktok is not just a place to post videos. it’s also a place to interact with a community about the content you create. there’s a comment section for a reason, you know? plus, with the duet and stitch features, it’s possible to collaborate on videos with complete strangers living on the other side of the planet.
tiktok’s algorithm works in a way that rewards all forms of community interaction, so make sure your content encourages this. ask users to make noise in the comments section. provide a banner from which people can join or duet their own response video. Make the kind of videos that people feel compelled to share via other social media platforms like Instagram. it all makes the algorithm view your videos a bit more favorably.
10. create content that users will see again
If you learn anything from this article, you’ll already understand that video completion rate is one of the most important elements of the algorithm. This advice may seem counterintuitive to you, but it works the way the algorithm favors. there are benefits to having a video where some parts are too fast for anyone to read, watch or understand on first viewing.
When you post an important statement, address, or list of places for just 1 second, the interested viewer may have to watch the video again to pick up the text. they could probably even pause your video repeatedly to re-read the text.
When they do this, they spend more time watching your video, which tells the algorithm that it’s a good video. when performance is still high, your video will show up on the page for you and appear to more and more people. this is when your content can become viral marketing.
11. jump on the trends quickly
If you’ve thought about how to go viral on tiktok, a great tip is to spot trends before everyone else. By doing so, you will stay ahead of the wave of trends. there is a strategy: first, check out the tiktok discover pages. After you see the trending videos that revolve around your niche, it’s time for you to put your own unique spin on it and try to emulate the trend.
In addition, there are some trends that are spontaneous, while others are seasonal. it’s best to spot those trends that might be effective in your expertise or niche and take advantage of them quickly before they disappear.
12. interact with other creators
don’t sit around and post videos, after all, this is social media! tiktok is a community, and showing support from others can go a long way in helping them and you.
like and comment on videos from other creators; Engagement is the most important factor in the tiktok algorithm, so they are likely to appreciate your efforts and be more open to returning the favor when you post new videos.
13. be consistent
consistency is the key to growing on any social media platform. Social media platforms always favor content from creators who are constantly posting as it drives more traffic to the app. however, this does not mean that you should post every hour. rather, find a sweet spot that ranges from a maximum of twice a day to a minimum of twice a week with the best mass social media programming. Posting consistently will give your followers something to look forward to and give potential new followers a sense of engagement when they scroll through your profile.
how to go viral on tiktok without followers?
You no longer have followers on your tiktok account? it is not to worry. this doesn’t have to stop your content from going viral. everyone wants their videos to go viral on tiktok fast, and there are ways to do it. but someone with no followers might think there’s no way they’re going to make it.
thankfully, tiktok has an algorithm that will show any new video you upload to a small audience. If your video does well in the first hour, it will be boosted later to get more views from the audience. so here are some ways to go viral on tiktok even when you don’t have followers:
1. use trendy music in your videos
you can boost your video through the tiktok algorithm using music from artists who are trending on the platform. be sure to choose music from artists who are already doing well. this will increase the chances of your video moving up the rankings.
2. have a killer opening for the video
If you want the viewer to watch until the end, you should try to have an awesome intro to start your video. this means using catchy, catchy titles at the beginning of the video so the user knows what they’re getting into.
3. keep the videos short
Nobody likes boring and unnecessarily long videos. so unless you have a long story to tell, try to keep your videos as short as possible. when you keep videos short, chances are the user will watch it to the end and that will go through the algorithm to the top. To edit your videos accordingly and to make the process easier, you can take the help of a tiktok video editor.
4. speak directly to the audience
one viral tiktok trick of 2023 that you should know is that you should speak directly to the audience using your voice. your viewers want to feel connected to you; therefore, you can speak through the video so that users feel like they are talking to you. record your voice without background music for this.
5. use catchy floating subheadings
make floating subtitles because they will keep viewers hooked throughout the video. these subheadings should be catchy, clear and eye-catching.
6. share industry insights and tips
everyone loves to learn new things when watching tiktok videos. So if you have some experience or knowledge in the industry, you can share it with your viewers. you can share your favorite products that you use because users would love to know about it.
how to go viral on tiktok using hashtags
if you thought you could use hashtags to go viral on tiktok, you’ve come to the right place. great hashtags are strategic, relevant and interesting. Here are some pro tips you can follow to learn how hashtags are a vital part of tiktok marketing to make your videos go viral:
- Keep the target audience in mind when creating hashtags
- categorize your posts
- study the competitors and the hashtags they use
- use hashtags that are less competitive
- only use hashtags that are relevant today or currently
- do research on trending keywords and add them to tags
- “they said it was a challenge but they never met me.”
- “all you need is love and tiktok”.
- “dancing is life”.
- “and the award for best audio goes to me.”
- “friends don’t let friends make tiktoks alone”.
- “so, do you want to make a tiktok?”
- “I love how I look and how I feel.”
- “what audio should I put on makeup?”
- “this is what we do when we’re bored.”
- “in search of the next best content house”.
- “great dancers aren’t born great unless they’re me.”
- “it’s me, the best dancer in your feed”.
- “dunkin donuts should sponsor me.”
- “how long until i’m famous on tiktok?”
- “Witness the unfolding story.”
- “my day: wake up, tiktok, sleep.”
- “enter loser. we are making tiktoks.”
- “what, like it’s hard?” — elle woods, legally blonde
- “I want to dance in the dark and never stop. we will light up the night like shooting stars”. — Rihanna her, “dancing in the dark”
- “I don’t scratch my head unless it itches and I don’t dance unless I hear some music.” — coach boone, remember the titans
- “don’t be fancy, just get dancing.”— pink, “raise your glass
- “moving my hips like, yeah.” — miley cyrus, “party in america”
- “just dance.” — lady gaga, “just dance”
- “the party doesn’t start until I walk in”. —kesha, “tiktok”
how long does it take to go viral on tiktok?
unlike instagram, where a post will stay live for only 48 hours after posting, tiktok videos will stick around for much longer and can go viral weeks after posting. therefore, there is no specific timeline for tiktok videos to go viral. each video will have its own time to become popular. some can go viral instantly and some can take days to start going viral. so never delete a video if it doesn’t work initially because it may go viral on tiktok later on.
best tiktok subtitles to go viral
Subtitles are also a very important part of your videos and if so, they can make your videos go viral. so if you want your video to go viral on tiktok, you can use this list of cool captions that we have sourced from seventeen:
so these are the 13 tricks you can use to make your tiktok account go viral! try these tips and you will see an increase in both your followers and engagement.
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