tiktok is exploding! And if you’re already a tiktoker or considering becoming one, you’ve probably wondered how to grow a large audience. you may have also wondered “when is the best time to post on tiktok?”
and you’re not alone when it comes to finding answers to both puzzles. The truth is that finding the perfect time to post content on social media is not easy. Sure, there are plenty of statistics and insights for various platforms, but trends form and change on an almost daily basis. Plus, just because you generate tons of likes and followers for a certain type of content at a certain time of day doesn’t guarantee that what you post next will be trending.
so how do you find the best times to post on tiktok? And how do you maximize content creation to attract more followers? In this post, we’ll give you two important questions to ask to find the best times to post on tiktok for your audience. Once you’ve answered these questions, you’ll need to find a way to grow your audience.
While it can be tricky to decide the best time to post on tiktok, here are the results of over 100,000 posts that we analyze to find the best engagement rates. (all expressed in est and ignoring sectors):
best times to post on tiktok:
- Monday: 6 am, 10 am, 10 pm
- Tuesday: 2 am, 4 am, 9 am
- Wednesday: 7 am, 8 am, 11 pm
- Thursday: 9 am, 12 am, 7 pm
- Friday: 5 am, 1 pm, 3 pm
- Saturday: 11 a.m., 7 p.m., 8 p.m.
- Sunday: 7 am, 8 am, 4 pm
best times to post on tiktok:
Social networks have created a constant need for content consumption. Whether it’s video, gifs or links to articles, people love to scroll through their feeds to find something to pass the time with. And while content production should always be your goal (something we’ll cover later as well), you also need to know when to connect with your audience.
try the best times to post on tiktok calculator:
here are two questions to ask yourself to find the best time to post content on tiktok:
1. where is your audience?
tiktok, like all social media platforms, has a global user base. For example, 1 in 7 people in Thailand have downloaded the app. in india, there are more than 200 million users, while china reaches a gigantic number of 700 million and more than 94 million in the united states.
why do these numbers matter?
Well, if you have a global audience, that automatically influences the amount of content you produce. it also influences when you should post content. time zones automatically dictate that much of your content will be viewed during the busiest hours within a given geography.
how do you use this information to find the best time to post on tiktok?
First, establish where your followers are. tiktok now offers the opportunity to convert your normal user account into a professional account. professional accounts come with a host of new features, one of which includes analytics.
The analytics will indicate how many followers you have, what their gender divide is, and the main territories your followers come from. if you haven’t switched to a professional account yet, here’s how to do it:
Open the app and visit your profile. then access your privacy and settings area by touching the three dots at the top right of your mobile phone screen. then go to switch to professional account .
follow the steps (this may include verifying your mobile phone number if you haven’t already done so). once your account has been switched to a professional account, you will be able to access your analytics.
while still in your privacy and settings area, tap analytics in the accounts section. tap the followers tab and you’ll find details about your audience.
2. What time is your audience awake?
You’ve found out where your audience is. Now, it’s time to find out when they’re awake.
This part may seem a bit tricky, but it’s really a simple matter of understanding time zones. For example, if you are in Thailand and have tons of followers in India and Thailand, just consider an hour and 30 minute time difference. in fact, with such a small time difference, your posting schedule won’t be affected.
if, on the other hand, you have a large audience in north america and the uk, that’s different, you’ll have to plan and schedule your content within an eight hour time difference.
unfortunately, tiktok does not come with any scheduling functionality. Also, there is no social media management app (yet) that allows you to link your tiktok account to post or schedule content. you will need to create a content schedule to cover the largest territories where your fans come from. it may not be pretty. It will also be difficult to maintain if you have audiences in countries with large time differences, but it seems to be the only way to cover content delivery for your audience (for now).
Having established when to post content for your audience, it’s time to share our tips on how to grow your follower count.
here are six ways you can do to increase your following:
1. find your x factor
If you want to attract a large audience, you need to find what makes you special. Most people think that their x-factor is an ability or physical characteristic, but it’s not. it’s a trait or collection of traits that stands out beyond just your appearance. your appearance and skills complement your x-factor.
for example, logan paul is famous for his funny and crazy videos. his sense of humor shines through. The same goes for Liza Koshy. both have strong comedic personalities that they let shine on social media.
not sure what your x-factor is? ask your friends and family what they like best about you. you will have enough to go on instantly.
2. increase your content production
This sounds obvious, but it’s also a bit unwieldy. creating more tiktok content requires more creativity. But you don’t have to constantly come up with new ideas. in fact, you can easily document what you’re doing.
Documenting is easier than constantly producing funny sketches. It’s also faster to grab your phone and share an update with your audience than to spend hours planning and recording to capture the perfect shot.
3. collaborate with other tiktokers
Have you ever heard of the term “cross pollination” on social media? is the process of using one social media account to share a message with a new or larger group of followers on another account. By sharing your content with a fellow tiktoker’s audience, you are gaining access to more followers.
you can get more new followers along the way.
brands do this all the time and it works.
in the example below, logan paul was teamed up with mark dohner. the video generated more than 546,000 likes and 3,427 shares.
4. participate in the challenges
challenges are still a favorite on tiktok and a great way to attract followers. they’re an easy way to get in front of a large audience, especially if the challenge is trending. trending challenges are proof that people are paying attention to a challenge. there is also a higher chance that your video will appear and generate views.
5. use hashtags
Hashtags are an element par excellence of social networks. without them, finding content can be a challenge. And because people trust hashtags and follow them, getting found becomes much easier.
While hashtags will help your videos appear in search, don’t choose any hashtags for your video. you have to do some research. identify hashtags related to your video and also elements used in your video.
finding hashtags on tiktok is easy. start with your first keyword in the search menu. then select the hashtags tab to see all the hashtags that include your search term.
although you could select each hashtag, be a bit specific. choose hashtags that have a lot of views but are more relevant to your search term. this approach will make your content more relevant to the tiktokers who find it. And if they like what you’ve created, there’s a better chance they’ll become followers.
6. share old content
sharing old non-recorded content on tiktok is a good idea. As you remember, the number one tip was all about increasing the amount of content you share. so sharing old content is a great way to make sure you have something new to offer your audience, even if it’s a #tbt moment.
Increasing your followers on tiktok depends on a number of factors. First, you also need to know where your audience is located. then you have to set the best time to post on tiktok based on time zone differences (yours and theirs). Together, these factors help you establish when your audience is most likely to be online and search for more of your content.
but to grow your follower count, you’ll need more than just the right time of day to post content. You need to find your special trait and share it, produce more content, and take advantage of collaborations and hashtags. If you apply these tips consistently, you’ll be on your way to a growing following in no time. Also check out influencer marketing hub’s analysis of the best time to post on instagram in 2023.