How to Make Money on TikTok in 2023 (4 Proven Strategies)

maybe it’s your entrepreneurial spirit. Maybe you’ve heard about the 21-year-old Addison Rae’s Tesla Model X. Maybe you got that “screen time” notification (the one where your phone passively aggressively tells you that you’re addicted to the internet) and said, “hey, you might as well monetize this.”

however you got here, welcome. here’s how to make money on tiktok.

tiktok ranks as the 6th most used social media platform worldwide, with over 1 billion active users as of January 2022. that’s a huge market.

many people have already figured out how to make money with tiktok and some consider it a full time job. Read on for the best strategies to make money with the app (or watch the video below!)

can you make money with tiktok?

the short answer is: yes.

To earn money on tiktok directly, you must be 18 years or older, have more than 10,000 followers, and have at least 100,000 views in the last 30 days. then you can apply for tiktok creator background in the app.

but just like painting a picture or determining the relationship status of your ex’s ex, making money on tiktok requires a bit of creativity. While there are official, app-funded methods of making money, there are plenty of other ways to make money on the platform, even if you don’t have a huge following.

Like social media creators active on other platforms, many tiktok users have already achieved financial success through the app. And while tiktok may seem like a new frontier, the strategies you can use to make money are probably familiar to you (check out our guides to making money on instagram and youtube).

there are many ways to make money on tiktok (see below), and how you monetize your account will determine your earnings.

4 ways to make money on tiktok

1. partner with a brand you trust

Sponsored content on tiktok is defined as content for which you receive something of value. That’s the goal, right? For example, a brand might pay you to make a TikTok video talking about how great their soy candles smell, or you might get a free skydiving trip for posting it. (although we do not recommend accepting any free offers of skydiving).

and brands are very interested in participating in these types of paid collaborations. A study on influencer marketing found that in December 2019, 16% of the US. uu. marketers planned to use tiktok for influencer campaigns, but in March 2021, that number increased to 68%. in other words, influencer marketing is exploding on the platform.

social media platforms US marketers are using for influencer marketing

source: e-seller

according to the same emarketer study, companies want to partner with people who have a following who know and trust them, especially in the context of the covid-19 pandemic and ongoing social justice movements.

Which brings us to an important point: Don’t seek to partner with companies whose views do not align with your own. the way you interact with your audience is uniquely up to you. Your followers may care about your inspirational soup metaphors or how many languages ​​you can speak or get your nails done, but they also care about your ethics.

here are some tips for getting started with sponsored content:

Only reach out to brands or organizations you truly love

if your tiktok is about your raw vegan journey and you suddenly start posting about your favorite local burger joint, your followers will see right through you. This is not only confusing, but also makes you look like a sellout. so make sure your sponsored content aligns with your regular content.

make a press kit for your tiktok account

A press kit is like a movie trailer to you. It highlights all the great things about you (and gives brands good reasons to work with you) and includes contact information, photos, and notable achievements. make them want to see what happens next, bag of popcorn in hand. websites like templatelab offer free press kit templates.

create some unsponsored posts

Brands will want to see that you have what it takes to drive sales for their business. Making a couple of (non-sponsored) posts talking about your favorite pair of shoes will make that elusive specialty sock brand want to partner with you.

use the branded content toggle

People don’t like being tricked, and it turns out apps don’t like it either. tiktok created the branded content switcher to make sure users were transparent. if you’re creating content for sponsorships, hit the button (or risk having your video removed).

2. partnering with an influencer

This is the inverse of the first strategy. If you’re an established business looking to grow your presence (and make money) on TikTok, reach out to an influencer whose content aligns with your brand.

fashionista wisdom kaye recently teamed up with perfume company maison margiela on this tiktok, and food blogger tiffy chen teamed up with robin hood (the flour, not the fox) on this one:

according to this study by tomoson, every dollar spent on influencer marketing generated an average of $6.50 for the company, with the top 13% surveyed reporting a return of $20. Additionally, half of marketers say that customers obtained through influencer marketing were of a higher quality than customers obtained through other channels, such as email marketing or organic search.

In conclusion: influencers, well, influence. indeed. (even micro-influencers!)

if you live in the usa In the US, you can use the tiktok creator marketplace to find the right influencer for you. the marketplace site connects brands with influencers. any brand can join, but it’s only accessible to influencers by invite (for now).

outside the usa uu. and the tiktok-approved marketplace, search for hashtags that align with you and your business (#dentist, #faintinggoats, #thrifting) and scroll through the content. or just explore the app yourself, like the videos you like and ignore (or press “not interested”) on the ones you don’t. the app will start showing you what you want to see. It’s scary that smart.

Take your time to examine each creator’s page. We’ve all heard the old story of the tearful non-racist, unapologetic influence. stay away from troublesome tiktokers. it’s 2022.

3. use tiktok to advertise your products

If you’ve already created products, this is the most obvious route to making money: create tiktoks that showcase your products, including all the details that make them unique. be sure to include a link to your shop in your bio.

here’s a great example: fashion brand klassy network shows how to wear a brami.

you can also create your own custom merch, just like Italian greyhound (and proud gay icon) tika the iggy did. The dog’s owner, Thomas Shapiro, sells Tika-branded clothing online. Makeup brands like fenty beauty and cocokind are also taking the merchandising world by storm.

4. get payments from tiktok creator fund

This is the app-approved money-making method we talked about earlier. On July 22, 2020, TikTok announced its new creator fund, pledging to donate $200 million. to “encourage those who dream of using their voices and creativity to fuel inspiring careers.”

the internet, and the world, gobbled it up, and just a week later, they announced the fund would grow to $1 billion. By 2023. So how do you get that sweet creator cash? the application has a few boxes that you need to check before you can apply:

  • Be located in the United States, United Kingdom, France, Germany, Spain, or Italy
  • be at least 18 years old
  • have at least 10,000 followers
  • have at least 100,000 video views in the last 30 days
  • have an account that complies with the tiktok community guidelines and terms of service
  • you can apply for the creator fund through the app, as long as you have tiktok pro (the best things in life aren’t free).

    5 tips to get paid on tiktok

    1. be authentic

    If the great book on social media had a moral, this would be it. And while it’s hard to believe that authenticity is important in our highly filtered world, Internet users crave genuine content.

    In this 2019 study, 90% of 1,590 adults surveyed said authenticity is important online, but 51% said they believe less than half of brands create work that resonates as authentic.

    so whether you’re following a dance trend or showing off your crochet frogs, stick with you. it’s the surest way to gain a following that you’ll keep and hopefully earn some real money.

    2. be transparent

    this goes hand in hand with authenticity. the rules around posting sponsored content and disclosing when you get free stuff are pretty confusing, but it’s always better to err on the side of caution.

    tiktok’s branded content switcher adds a disclosure for you (#announcement), so be sure to use it where appropriate.

    3. consult your favorite creators for guidance

    If you’re not sure where to start, start scrolling. chances are some of your favorite creators are making money from tiktok. look at what they’re doing—branding deals, t-shirt promotion, spelling their poison in alphabet soup—and try to put those same strategies into action.

    4. do not abandon your usual content

    if every one of your tiktoks is sponsored content or promotes something, your followers will lose interest. you have to play it easy.

    makeup artist bretman rock posts collaborations with yves saint laurent, but also funny videos, his favorite filipino foods, and of course, the makeup and fashion content that won him all his followers in the first place.

    even big brands like ben & jerry’s tiktoks featuring his office dogs halloween costumes. don’t always do it for money.

    5. don’t give up

    earning money on this social network is not easy. if it was, we’d all be addison rae. (It’s great to joke about that: She herself admits how many people believe she doesn’t have a real job. And she does it with the self-assurance of a 21-year-old making $5 million a year.) /p>

    If a brand or influencer rejects you, keep trying. hard work pays off, literally.

    how much do tiktokers earn in 2022?

    as seen above, there are many ways to make money on tiktok and how you decide to monetize your content will determine your earnings.

    brand partnerships on tiktok can earn you over $80,000. That’s right: if you’re a big enough creator (with a large, engaged audience and a track record of success on the platform), you can buy an expensive car with the proceeds from a video.

    As for the tiktok creator fund, you can earn 2-4 cents per 1000 views. this means you can expect between $20 and $40 after you hit a million views.

    Learn more about the tiktok creator fund here.

    who makes more money on tiktok?

    1. charli d’amelio: estimated annual earnings of $17.5 million. @charlidamelio has built an incredible following (and profit) with his viral dance clips and licensing deals with brands like hollister, procter & gamble and even dunkin donuts.
    2. addison rae: Estimated annual revenue of $8.5 million.@addisonre is another example of how to dance your way to the top. Her endorsement deals include Reebok, Daniel Wellington, and American Eagle, not to mention her own line of personal branded makeup and products.
    3. khabane lame: $5 million estimated annual [email protected] became the most followed tiktok account in june 2022. the comedian and stuntman has garnered sponsorships with xbox , hugo boss, netflix , amazon prime and juventus f.c.
    4. so from the blue sky, a successful tiktok profile can set you up for a lifetime, but even if you don’t have millions of followers and billions of likes, you can still use it to make money.


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